A Linguistic and Semiotic Study of Emoji Colours in Digital Communication

الملخص

        In digital communication, symbols are essential style to support the text message with contextual, emotional and subtle distinctions. Various colours play an essential role in conveying the connotative meaning of the text or message in an interaction. The present study explores the significance of emoji colours in media platform interactions by investigating how people perceive and use various colours to transmit certain messages, feelings and individual identity through finding out whether colours affect people's interpretation through different linguistic and social contexts. In order to show the extent of colour perception in various contexts, a questionnaire distributed to Fifteen students has been conducted and their responses collected and analyzed. Gunther Krees and Theo Van Leeuwen. (2002) has been used as the main model for the semiotic analysis. The findings of the study have revealed that emoji colours are not related to stylistic variations. Rather, they are viewed in terms of semantic attributes that may lead to impacts on internet settings