TABARK ALI ABBAS; MAHMOD FAHD ABD ALI. The Role of Innovative Marketing in Improving the Mental Image of the Organization- : An analytical exploratory study in the Asia Cell Company for Iraqi Communications / Holy Karbala Branch. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 18, n. 73, p. 32–55, 2024. DOI: 10.71207/ijas.v18i73.1851. Disponível em: https://journals.uokerbala.edu.iq/index.php/ijas/article/view/1851. Acesso em: 18 apr. 2026.