رضا صاحب ابو حمد. Studying the impact of consumer behavior and the marketing mix on the market share of the Kufa Soft Drinks Factory. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 5, n. 18, p. 28–82, 2024. Disponível em: https://journals.uokerbala.edu.iq/index.php/ijas/article/view/1903. Acesso em: 22 jul. 2024.