فؤاد حمودي العطار; اسامة حمزة عبود المعموري. The effect of marketing Ambidexterity on improving service quality: An analytical study of the opinions of a sample of workers at Al Kafil Specialist Hospital in the holy Karbala Governorate. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 17, n. 69, p. 90–118, 2024. Disponível em: https://journals.uokerbala.edu.iq/index.php/ijas/article/view/2001. Acesso em: 6 apr. 2025.