HAMMOUDI AL-ATTAR, Fouad; HAMZA ABOUD AL-MAMOURI, Osama. The effect of marketing Ambidexterity on improving service quality: An analytical study of the opinions of a sample of workers at Al Kafil Specialist Hospital in the holy Karbala Governorate. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 17, n. 69, p. 90–118, 2024. DOI: 10.71207/ijas.v17i69.2001. Disponível em: https://journals.uokerbala.edu.iq/index.php/ijas/article/view/2001. Acesso em: 18 apr. 2026.