عادل عباس الجنابي; محمد مراد كاظم الجبوري. Lean marketing and its role in achieving the competitive advantage of the bank: An analytical exploratory study of the opinions of a sample of workers in private banks, the holy city of Karbala. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 17, n. 67, p. 93–107, 2024. Disponível em: https://journals.uokerbala.edu.iq/index.php/ijas/article/view/2021. Acesso em: 3 apr. 2025.