عبد الفتاح جاسم زعلان. The role of viral marketing in the branding of mobile device products: an exploratory study of a sample of students at the University of Karbala. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 8, n. 34, p. 166–193, 2025. Disponível em: https://journals.uokerbala.edu.iq/index.php/ijas/article/view/3044. Acesso em: 22 jan. 2025.