أكرم محسن الياسري; فؤاد حمودي العطار. Marketing mix strategies and their role in determining Iraqi consumer behavior towards local products - a field study in the men’s clothing factory in Najaf Al-Sharaf. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 9, n. 35, p. 199–234, 2025. Disponível em: https://journals.uokerbala.edu.iq/index.php/ijas/article/view/3076. Acesso em: 23 feb. 2025.