فؤاد حمودي العطار and اسامة حمزة عبود المعموري, “The effect of marketing Ambidexterity on improving service quality: An analytical study of the opinions of a sample of workers at Al Kafil Specialist Hospital in the holy Karbala Governorate”, IJAS, vol. 17, no. 69, pp. 90–118, Jul. 2024.