Scenario-building role in stimulating strategic thinking in a changing world

Abstract

The aim of this research is to reinforce the role of establishing scenarios in encouraging strategic thinking in business organizations, working in such a changing world. A word that is characterized with a series of continuous challenges and innovations. The strategic thanking can be specified as a contemporary approach and distinguished conceptual style, which supports a compromise between the organizational capabilities, the competitive situation, and the future of the organization According ,the scope of the research are included in three main aspects, the conceptual methodology of strategic thanking, the conceptual methodology of establishing scenarios, and the role of establishing scenarios in encouraging strategic thinking. An Survey office approach is adopted in this research for producing its outcomes.A number of suggestions are concluded from the analysis of the results, among them is that , establishing scenarios will stimulate the strategic thinking by both the conceptual and procedural activities throughout such thinking as well as making sure of using them while establishing scenarios.Recommends enrolling the managements of organization of all levels in training workshops specializing in establishing future scenarios.