تأثير تخطيط السيناريو في الاستجابة الاستراتيجية

المؤلفون

  • مناف عبد الكاظم القطان كلية الإدارة والإقتصـــاد _ جامعة كربـــلاء
  • اكرم محسن الياسري كلية الإدارة والإقتصـــاد _ جامعة كربـــلاء
  • حسين حريجة غالي الحسناوي كلية الإدارة والإقتصـــاد _ جامعة كربـــلاء

الكلمات المفتاحية:

الاستجابة الاستراتيجية، تخطيط السيناريو

الملخص

هدفت الدراسة الحالية الى التعرف على تأثير تخطيط السيناريو في الاستجابة الاستراتيجية في شركة  Shell النفطية العاملة في جنوب العراق . وقد انطلقت الدراسة بمشكلة رئيسة تضمنت عدة تساؤلات كان اهمها (هل تمتلك عينة الدراسة تصوراً واضحا او ادراكاً وافياً عن تخطيط السيناريو وما هو تأثيره في تحقيق الاستجابة الاستراتيجية) .  واشتملت مجتمع البحث القيادات في شركة Shell النفطية العاملة في جنوب العراق وبلغت عينة الدراسة (186) شخصاً . وتم استخدام الاستبانة كأداة رئيسية لجمع البيانات والمعلومات اللازمة لإنجاز الدراسة . ولغرض تحليل البيانات ومعالجتها احصائياً اعتمدت الدراسة على مجموعة من الاساليب الاحصائية المتوفرة في برنامج  SPSS V.23 ; Amos V.23) ) . وتوصلت الدراسة الى مجموعة من الاستنتاجات كان اهمها وجود تأثير لتخطيط السيناريو في الاستجابة الاستراتيجية مما ينعكس تحسين مستوى في الشركة المبحوثة , كما توصلت الدراسة الى مجموعة من التوصيات اهمها زيادة الاهتمام  بتخطيط السيناريو لما لذلك من دور كبير في تعزيز الاستجابة الاستراتيجية .

السير الشخصية للمؤلفين

مناف عبد الكاظم القطان، كلية الإدارة والإقتصـــاد _ جامعة كربـــلاء

مدرس

اكرم محسن الياسري، كلية الإدارة والإقتصـــاد _ جامعة كربـــلاء

استاذ دكتور

حسين حريجة غالي الحسناوي، كلية الإدارة والإقتصـــاد _ جامعة كربـــلاء

استاذ دكتور

 

 

 

 

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المخطط الفرضي للدراسة

التنزيلات

منشور

2023-09-01

كيفية الاقتباس

القطان . م. ع. ا., الياسري ا. م. ., & الحسناوي ح. ح. غ. . (2023). تأثير تخطيط السيناريو في الاستجابة الاستراتيجية . المجلة العراقية للعلوم الادارية, 19(77), 1–25. استرجع في من https://journals.uokerbala.edu.iq/index.php/ijas/article/view/1566