impact of scenario planning on the strategic response
Keywords:
scenario planning, strategic responseAbstract
The current study aimed to identify the impact of scenario planning on the strategic response in the Shell Oil Company operating in southern Iraq. The study started with a main problem that included several questions, the most important of which was (Does the study sample have a clear vision or a sufficient awareness of the planning of the scenario and what is its impact on achieving the strategic response? The research community included the leaders of the Shell Oil Company operating in southern Iraq, and the study sample reached (186) person manager The questionnaire was used as a main tool for collecting data and information needed to complete the study, and for the purpose of analyzing and processing the data statistically, the study relied on a set of statistical methods available in the (SPSS V.23 program, Amos V.23). The study reached a set of conclusions, the most important of which was the presence of an impact of scenario planning on the strategic response, which is reflected in an improvement in the level of the company in question
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