E-marketing and its impact on buyer confidence - a field study on a sample of private Jordanian companies

Abstract

This study is unique in its title and objectives, as it aims to link the issue of trust to a sample of Jordanian companies dealing (buyers) with goods from foreign and local sources of supply through electronic marketing. This study attempts to explore the extent of trust of owners of private importing companies in local and foreign sources of supply (supply) when thinking about Seriously and in the field by adopting electronic marketing, as the Arab marketer is still skeptical and afraid of dealing with this modern method in marketing activity. For the purpose of applying these ideas on the ground and measuring them, the researchers resorted to selecting a sample using a simple random sampling method for a group of private Jordanian companies working in the import and export of goods and services. With several parties through websites, up to (5) companies with websites on the Internet, and analyzing the problem in depth.
The researchers raised several questions, including the following:
1 - Do the companies sample the study apply e-marketing via the Internet?
2 - What is the volume of dealing (quantities and types of purchases) for these buyers for the study sample?
3- How confident are the Jordanian buyers in purchasing through electronic marketing?
4- What is the size of the supply sources (how many) and the type of international websites that the Jordanian buyer deals with.
E - What are the factors that contribute to increasing the motivation and confidence of Jordanian buyers through electronic marketing?
The objectives of this study can be summarized as follows:
- Identifying trends in the use of e-marketing by the companies sampled in the study.
- Determine the competitive advantages that electronic marketing provides to these companies.
- Knowing the relationship between electronic marketing among those responsible for it and their trust in the parties dealing with it.
- Measuring the impact of e-marketing dimensions on the confidence of Jordanian buyers.
- Determining the nature of the relationship between the dimensions of electronic marketing and Jordanian buyer confidence.
The researchers relied on the descriptive approach by distributing a questionnaire that included (a paragraph) and consisted of (25) questions) allocated to the first variable and the second variable. The scale score was five-pointed: I strongly agree (5), I strongly disagree (1). The first variable scale was based on Al-Azzawi (2005), while the second variable scale was based on the Al-Rawashdeh scale (2004). It was based on the Statistical Package for the Social Sciences program. (13 V SPSS) to find correlations, influence, and differences, leading to choosing the study hypotheses and contents.