The role of organizational agility and business intelligence in promoting product development strategies
analytical survey of a sample of Noor Alkafil employees for animal and food products
Keywords:
Organizational agility, business intelligence, product development strategiesAbstract
This research seeks to determine the relationship between organizational agility and business intelligence and its role in developing the new product by applying in our Iraqi organizations. In order to achieve this, the dimensions of the variable organizational agility (operational agility, agility of customers, participative agility ) according to (Krotov et al., 2015: 4) The dimensions of business intelligence (technological infrastructure, knowledge process, human capital, culture) were based on (Waranpong et al., 2016: 17) The variable is the promotion of product development strategies was measured using the following strategies (market pullout strategy, technology payment strategy, job exchange strategy) based on (shroeder & goldstein, 2018: 37) The study was conducted on a sample of the company's staff consisting of (65) employees distributed by company departments. The study used the questionnaire as a main tool for gathering the required information as well as personal interviews. In order to achieve the study objective, The main and secondary hypotheses that reflect the relationship between organizational agility and business intelligence To enhance product development strategies. The hypotheses were tested between the variables using the (Pearson) and the t-test to determine the significance of the relationship between the variables. And testing (F) to determine the significance of the regression equation, and R2 was used to explain the effect of the first and second independent variables in the dependent variable. The most important conclusions reached are that the company is trying to develop new products constantly by attracting skilled manpower and strengthen the relationship of the company to the internal and external audiences and also to clarify the social role of the company and its great role in supporting marketing efforts constantly, the most important recommendations recommended by the research need The company to conclude contracts or permanent employment for graduates of the administrative faculties with the highest degree holders, or to develop their employees by encouraging them to obtain the higher certificate, as well as the pursuit of experience through training and rehabilitation, As well as benefiting from the expertise within the company.
References
Alhadid, Anas Y,( 2016)," The Effect of Organization Agility on Organization Performance", International Review of Management and Business Research, Vol 5,No 1
Anne-Cathrine Thore Olsson, Ulf Johannesson, Roger Schweizer, (2018) "Decision-making and cost deviation in new product development projects", International Journal of Managing Projects in Business, Vol. 11 Issue: 4, pp.1066-1085
Asgari , Heshmatollah & Noorollah Baziar and Roohollah Maleki " A Study on relationship among organizational culture and organizaional agility in Agri – bank Khuzestan province " International journal of Management and Humanity Sciences . Vol ., 3(2) : 2014
Azizah Ahmad . "Business Intelligence for Sustainable Competitive Advantage" In Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics. Published online: 07 Oct 2015; 3-220
Waranpong , Boonsiritomachai & G.Michael McGrath & Stephen Burgess " Operations , Information & Technology Research Article ( Exploring business intelligence and its depth of maturity in Thai SMEs) " Cogent Business & Management : 3:1220663 : 2016
Carvalho , Joana & Rui Dinis Sousa " Enterprise Architecture as Enabler of Organizational Agility – A Municipalty Case Study " Twentieth Americas Conference on Information Systems , Savannah : 2014
Chonlatis Darawong, (2018) "Dynamic capabilities of new product development teams in performing radical innovation projects", International Journal of Innovation Science, Vol. 10 Issue: 3, pp.333-349
David Elvers, Chie Hoon Song, (2016) "Conceptualizing a framework for customer integration during new product development of chemical companies", Journal of Business & Industrial Marketing, Vol. 31 Issue: 4, pp.488-497
David T. Rosell, Nicolette Lakemond, Lisa Melander, (2017) "Integrating supplier knowledge in new product development projects: decoupled and coupled approaches", Journal of Knowledge Management, Vol. 21 Issue: 5, pp.1035-1052
Foster , Kyle & Gregory Smith & Thiline Ariyachandra and Mark N.Frolick " Business Intelligence Competence Center : Improving Data and Decisions " Information Systems Management : Williams College of Business , Xavier university , Cincinnati , OHIO , USA : 2015
Grabler , Iris & Alexander pohler & Julian Hentze " Decoupling of product and production development in flexible production environments " Heinz Nixdorf Paderborn University , Fuerstenallee 11 , 33102 Paderborn , Germany : 2017
Jie Yan, Le Wang, Jie Xiong, (2017) "Alcatel-Lucent falls, Huawei ascends: new product development makes the difference", Journal of Business Strategy, Vol. 38 Issue: 1, pp.22-30
Krotov , Vlad & Iris junglas & Douglas Steel " The Mobile Agility Framework : An Exploratory study of Mobile Technology Enhancing Organizational Agility " Journal of Theoretical and Applied Electronic Research : Vol 10 : Universidad de Talca – Chile : 2015
Lal , prerna & sangeeta shah Bharadwaj " Leveraging Cloud – Based Information Technologies for Organizational Agility : A Conceptual Model " NMIMS Management Review : Volume XXIV : 2014
Majed Najrani , (2016),"The endless opportunity of organizational agility", Strategic Direction, Vol. 32 Iss 3 pp. 37 – 38
Marcello Mariani, Rodolfo Baggio, Matthias Fuchs, Wolfram Höepken, (2018) "Business intelligence and big data in hospitality and tourism: a systematic literature review", International Journal of Contemporary Hospitality Management, Vol. 30 Issue: 12, pp.3514-3554
Marshall, Ray.,(2005), "Labor Standards,Human capital, and Economic Development", working paper.No.271
Mavengere, Nicholas Blessing,( 2014)," Role of Information Systems For Strategic Agility in Supply Chain Setting: Telecommunication Industry Study", Academic Publishing International Ltd,Vol 17
Maymand , Mahmoudi & Mohammad .. Mollaei , Elaheh : (2014)" The Effect of business process re-engineering factors on organizational agilit1y using path analysis : case study of ports & maritime organization in iran " Asian Economic and Financial review : 4(12)
Mehdi Dadkhah, Mohammad Lagzian, (2018) "A research on the use of business intelligence for academic research", Library Hi Tech News, Vol. 35 Issue: 3, pp.10-12y
Minseo Kim, Ji-eung Kim, Yeong-wha Sawng, Kwang-sun Lim, (2018) "Impacts of innovation type SME’s R&D capability on patent and new product development", Asia Pacific Journal of Innovation and Entrepreneurship, Vol. 12 Issue: 1, pp.45-61
Mirinezhad , elahe & shirvan keivani and nakhaee rad (2014)" The relatioship among information and communication technology and organizational agility in sistan and baluchest university of madical sciences " Indian j.Sci.Res. 7 (1)
Nabatchian , Gholamreza & seyyed jafar Moosavi , Ali Mohammad Safania "Reviewing the relationship Organizational agility & Jop Satisfaction Staff in the Ministry of Youth Affairs and Sports Iran " Volume-2 Issue-2 : 2014
Nelson A. Andrade-Valbuena, Jose M. Merigo, (2018) "Outlining new product development research through bibliometrics: Analyzing journals, articles and researchers", Journal of Strategy and Management, Vol. 11 Issue: 3, pp.328-350
Nina Detzen, Frank H.M. Verbeeten, Nils Gamm, Klaus Möller, (2018) "Formal controls and team adaptability in new product development projects", Management Decision, Vol. 56 Issue: 7, pp.1541-1558
Nuno Caseiro, Arnaldo Coelho, (2018) "Business intelligence and competitiveness: the mediating role of entrepreneurial orientation", Competitiveness Review: An International Business Journal, Vol. 28 Issue: 2, pp.213-226
Olszak , Celina .M (2017)" Toward Better Understanding and Use of Business Intelligence in Organizations " Information Systems Management : 33:2, 105-123
Olszak, Celina, M.,: (2014), towards an Understanding Business Intelligence. A dynamic Capability-Based Framework for Business Intelligence, Proceeding of the 2014 Federated Conference on Computer Science & Information Systems, ACSIS, Vol. 2.
Ortega Ana M. , M. Teresa García, M. Valle Santos, (2017) "Effectuation-causation: what happens in new product development?", Management Decision, Vol. 55 Issue: 8, pp.1717-1735
Park, Young, Ki,(2011),"The Dynamics of Opportunity and Threat Management in Turbulent Environments The Role of Information Technologies", A Dissertation Presented to the Usc Graduate School University of Southern California
Rauch , Erwin & Patrick Dallasega & Dominik T. Matt " Critical Factors for Introducing Lean Product Development to Small and Medium sized Enterprises in Italy " peer –review under responsibility of the scientific committee of the 27th CIRP Design Conference : 2017
Rauch , Erwin & Patrick Dallasega & Dominik T. Matt " The way from Lean Product Development (LPD) TO Smart Product Development (SPD) (2016)" peer –review under responsibility of the organizing committee of the 26th CIRP DESIGN Conference
Ravi S. Sharma, Vironica Djiaw, (2011) "Realising the strategic impact of business intelligence tools", VINE, Vol. 41 Issue: 2, pp.113-131
Relich , Marcin & pawel pawlewski (2017) " A cace – based reasoning approach to cost estimation of new product development , Neurovomputing "
Rosa Eidizadeh, Reza Salehzadeh, Ali Chitsaz Esfahani, (2017) "Analysing the role of business intelligence, knowledge sharing and organisational innovation on gaining competitive advantage", Journal of Workplace Learning, Vol. 29 Issue: 4, pp.250-267
Saeed Rouhani Amir Ashrafi Ahad Zare Ravasan Samira Afshari , (2016),"The impact model of business intelligence on decision support and organizational benefits", Journal of Enterprise Information Management, Vol. 29 Iss 1 pp. 19 – 50
Safwan , Ehsanur Rahman & Rob Meredith & Frada Burstein (2016)" Business Intelligence system evolution : a case in a healthcare institution " Juornal of Decision systems : faculty of information technology , monash university Caulfield , Australia : VOL . 25
Saša Baškarada, Andy Koronios, (2018) "The 5S organizational agility framework: a dynamic capabilities perspective", International Journal of Organizational Analysis, Vol. 26 Issue: 2, pp.331-342
Schroeder, Roger G. (2018)" Operations Management " Contemporary Concepts , New York, Irewin & McGraw-Hill book
Shamsul Arefin , Rakibul Hoque , Yukun Bao , (2015),"The impact of business intelligence on organization’s effectiveness: an empirical study", Journal of Systems and Information Technology, Vol. 17 Iss 3 pp. 263 – 285
Silcox , Barbara p & Mary-Deirdre Coraggio &Susan Maker & Mylene Ouimette (2014)" Thriving Through Organizational Agility : The NIST Information Services Offices Baldrige Journey " Chicago : American Library Association
Smith, L. Aiman, (2004), What do we know about developing and sustaining a culture of Innovation
Steinhaeusser , Tobias & Gunther Reinhart & Carsten Intra (2016)" Quantifying the degree of assembly – readiness of high – variant low – volume products during the new product development process " 49th CIRP Conference on Manufacturing Systems
Steven H. Appelbaum Rafael Calla Dany Desautels Lisa Hasan , (2017)," The challenges of organizational agility (part 1) ", Industrial and Commercial Training, Vol. 49 Iss 1 pp. 6 - 14
Sukanya Panda, Santanu Kumar Rath, (2017) "The effect of human IT capability on organizational agility: an empirical analysis", Management Research Review, Vol. 40Issue: 7, pp.800-820
Susanne Durst, Christoph Hinteregger, Serdal Temel, R. Baris Yesilay, (2018) "Insights from the later stage of the new product development process: findings from Turkey", European Journal of Innovation Management, Vol. 21 Issue: 3, pp.456-477
Van Ginkel , W.p & M.van Oosterhout " An agile organization : the influence of trust and empowerment on the agility of an organization(2012) " Rotterdam School Management , MSc . Human Resource Management , Roterdam, September 5
Visinescu , Lucian L & Mary C . jones and Anna Siidorova " Improving Decision Quality : The Role of Business Intelligence " Journal of Computer System : Texas State Univirsity : 2016
Wahyono, (2018) "A conceptual framework of strategy, action and performance dimensions of organizational agility development", Industrial and Commercial Training, Vol. 50 Issue: 6, pp.326-341
Wendler , Roy (2014) " Development of the Organizational Agility Maturity Model " faculty of business management and economics chair of information systems,esp. Is in Manufacturing and commerce Helmholtzstr 10,01069 , Acsis, Vol.2 , Dresden , Germany
Xu, Peng, (2014), Achieving Dynamic Capabilities With Business Intelligence, University of Massachusetts Boston, peng.xu@umb.edu. Jongwoo Kim
Yazdani , Abdolhamid & Habiballa Salarzahi " Investigate the relationships between dimensions of organizational culture : based on Denison model : with organizational agility capabilities in Civil Registration in Sistan and Baluchestan (2014) " Journal of Applied Sciences : JANS journal -3-s2
Yeon-Hak Kim Sun-Woong Park Yeong-Wha Sawng , (2016),"Improving new product development(NPD) process by analyzing failure cases ", Asia Pacific Journal of Innovation and Entrepreneurship, Vol. 10 Iss 1 pp. 134 – 150
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Economics and Administration College - Karbala University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors retain the copyright of their papers without restrictions.
