دور اليقظة الريادية في تعزيز المرونة الاستراتيجية

بحث تحليلي في عينة من الشركات التابعة للعتبة العباسية المقدسة/ محافظة كربلاء

المؤلفون

  • زهراء كريم حمزة المرشدي
  • احمد عبد الله امانة الشمري

الكلمات المفتاحية:

اليقظة الريادية، المرونة الاستراتيجية، العتبة العباسية المقدسة

الملخص

هدف البحث إلى اختبار دور اليقظة الريادية في تعزيز المرونة الاستراتيجية، إذ اختيرت مجموعة الشركات التابعة للعتبة العباسية المقدسة في محافظة كربلاء لاختبار فرضيات البحث عن طريق استبانة اعدت لهذا الغرض، وقد شملت عينة البحث (89) مستجيباً بشكل قصدي، وتمثلت مشكلة البحث في التساؤلات الفكرية التي تصف واقعاً تتكامل فيه (اليقظة الريادية والمرونة الاستراتيجية)، كان من أبرزها "هل تؤثر اليقظة الريادية في تعزيز المرونة الاستراتيجية"، وتجلت أهمية البحث الميدانية في انها طبقت في القطاع الخاص والذي يؤدي النشاطين الانتاجي والخدمي معاً. وقد جرت الاستعانة بمجموعة من الاساليب الاحصائية من اهمها معامل ارتباط (Pearson) باستخدام (SPSS V.25) ونمذجة المعادلة الهيكلية باستخدام(Smart PLS V.23). وقد توصل البحث لمجموعة من الاستنتاجات منها وجود ادراك لدى افراد العينة عن متغيرات البحث، إنَّ اليقظة الريادية تعزز المرونة الاستراتيجية في الشركات مجتمع البحث. وقد اوصى البحث بجملة توصيات منها ضرورة تعزيز ابعاد اليقظة الريادية لهذه الشركات واعتمادها كمنهجية عمل مستمرة ومتكاملة لدعم التنافسية بوصفها عامل أساس في استدامة مرونة الشركات مجتمع البحث استراتيجياً.

السيرة الشخصية للمؤلف

احمد عبد الله امانة الشمري

استاذ مساعد دكتور

المراجع

‌أ. الكتب

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‌ب. البحوث والدوريات

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ثانياً: المصادر الأجنبية

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التنزيلات

منشور

2024-06-11

كيفية الاقتباس

زهراء كريم حمزة المرشدي, & احمد عبد الله امانة الشمري. (2024). دور اليقظة الريادية في تعزيز المرونة الاستراتيجية: بحث تحليلي في عينة من الشركات التابعة للعتبة العباسية المقدسة/ محافظة كربلاء. المجلة العراقية للعلوم الادارية, 18(72), 194–224. استرجع في من https://journals.uokerbala.edu.iq/index.php/ijas/article/view/1880